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Cowan Systems Improves Driver Communication with a Cloud-based Messaging Platform from Motorcity Systems


Motorcity Systems, a provider of software and integration solutions for trucking companies, is pleased to announce that Cowan Systems, one of the largest carriers in North America with more than 2,000 tractors, has adopted its RELAY messaging solution to bring greater efficiency to dispatch-driver communications and provide drivers with a more flexible and modern communication experience.


Motorcity’s RELAY is a real-time messaging system that fleets use to give dispatchers one source of messages with drivers versus using multiple, disparate systems that can lead to lost message threads. RELAY integrates with multiple third-party ELD telematics, mobile communications platforms, and devices, as well as new or legacy transportation management software (TMS) systems, to provide increased visibility to information like Hours of Service.


With RELAY, fleets can organize drivers into groups to track conversations and receive, search, and review digital forms on a timeline. Visual and audio cues alert dispatchers and drivers when new messages are received. RELAY also has real-time chat, group messaging, a powerful search engine, and other easy-to-use features.


“We built RELAY to address the communication problems that motor carriers and drivers experience with traditional TMS and back-office systems, and to help carriers drive efficiency in their operations. We are extremely proud to count Cowan Systems as an early adopter of this new, cloud-based solution,” said Bob Stemple, Co-Founder and President of Motorcity Systems.


Cowan Systems, based in Baltimore, MD, continues to invest in technology to innovate, excel and deliver in the transportation industry. The company’s modern fleet of tractors are equipped with state-of-the-art onboard technology with integrated applications and workflows to maximize driver safety, productivity, and job satisfaction.


“RELAY improves the efficiency of driver-dispatcher communications in ways that have a direct, measurable impact on our business. Most importantly, it creates value for our associates in the office and enhances the work experience for our professional drivers,” said Joe Cawley, Sr. Vice President and CTO at Cowan Systems.


To learn more about how RELAY improves dispatch-to-driver communication versus out-of-the-box telematics solutions, visit: https://www.youtube.com/watch?v=MTm6oNzvDl0.


About Motorcity Systems

Motorcity Systems is a team of transportation industry professionals and seasoned technology and integration experts that came together to solve the problems and fill in gaps created by legacy platforms. The company helps motor carriers move away from traditional, single-sourced technologies to a varied portfolio of solutions that better fit their organization’s needs while saving time and keeping costs down. Motorcity Systems’ cloud platform and prebuilt, native connections bring together its solutions with legacy TMS systems, third-party software, and partner products. Learn more at www.motorcity.systems.


About Cowan Systems

With over 90 years of experience, Cowan Systems continues to innovate, excel, and deliver in the transportation industry. We specialize in dedicated truckload, intermodal, warehousing, brokerage, and driver staffing. At Cowan, we take immense pride in the service that we provide to all our customers. We’re proud to work with a full scope of customers, including many Fortune 500 companies and small businesses.  Learn more at www.cowansystems.com 

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